Specific attention is given to the context of use and the target of users. A preliminary analysis on the data collection ecosystem is conducted. Learn more about our four steps workflow: What you need is certified 15+ years experienced consultants on your side to implement an advanced tracking set up and configuration for your website or mobile app or any digital interface. Unleash all the powerful features of Google Analytics. To make a comparison and learn more about the Google Analytics Premium version you can take a look at Google Analytics 360 features. It also misses the integration with DoubleClick, so it is intended for a middle-enterprise marketers’ use.

The cons are that, being a free version, Google Analytics may be using sampling in its reports rather than all available raw data. In addition it can integrates with other Google products such as AdWords and Data Studio. Though is a not paid tool, it combines a user-friendly interface and a set of basic features that can meet all the marketing purposes. It’s completely free, no fee is required, you only need to have a Google account to get started. The pros of using the web analytics tool offered by Google are many.

useful insights on how your contents are performing.a better understanding on how your visitors browse them.statistics and data about the performance of your website or app.Google Analytics is the freemium and most widely used tracking solution which provides you with:

Google tools for data analysis